'IKONnet2Home.NRI', a scheme, for non-resident Indians (NRIs) to purchase a Ford Ikon car for their friends and relatives in India has been introduced by Ford India and ICICI Bank.
According to Phil Spender, president and managing director of Ford India, 'with this scheme, we want to reach out to Indians across the globe. These global consumers will now be able to buy the 'Josh Machine' for their family back home in India.' The Ford Ikon will be sold to the NRIs at the prevalent price at the time of invoicing and depending on the availability of the models and colours cars will be delivered to customers on a first-cum-first-serve basis.
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