| Skoda
is launching its most luxurious and sophisticated saloon in the Indian
market later this year. In this exclusive first drive, we found out that
the Superb really does live up to its name.
A year ago if Skoda mentioned that they would bring a luxury car to rival
Mercedes in India, this little-known company would have been laughed back
home to the Czech Republic (in case you didn't know is where Skodas are
made). At one point, it looked like Skoda's India programme would never
take off as the company dithered and changed its strategy over five long
years amidst growing skepticism. All that is history now.
The fantastic response to the Octavia since it was launched in November
last year (with sales of over 300 cars a month through just three dealers)
has proved the Cassandras wrong.
The Octavia is becoming an increasingly common
sight
on the road and is making life difficult for established names like Opel,
Mitsubishi and Hyundai. Not only is there a rush to the showroom but for
a showroom. Suddenly, everyone wants to become a Skoda dealer! All this
has encouraged Skoda in India to take the fight even more upmarket. And
with its all-new, but immodestly named, Superb luxury saloon, it has the
weapon to do just that.
Skoda plans to launch the Superb in India this Diwali as an import and
to meet this deadline, the company will begin next month the process of
'homologation' or type approval certification that all new cars are required
to undergo before they can go on sale in India.
The Superb is the most luxurious and sophisticated model the Czech car
maker has ever built. The story goes that it was the Czech Republic president,
Milos Zeman who urged Skoda to look at building a car above the Octavia.
Having suffered the indignity of using a German-produced car for official
duties, he asked Skoda if it was possible to produce a stretched Octavia.
The answer was no. But a stretched Volkswagen Passat would be no problem.
Like all Skodas, the Superb is based on an existing VW platform - in this
case a stretched version of the Passat that until now has only been offered
in the Chinese market. Adding an extra 95mm to the Passat's wheelbase
doesn't sound too dramatic but the effect is astonishing: the Superb looks
enormous.
As a result, the Superb is a sub-class bigger than the current D-segment
cars in India and a notch below the Merc E-class. The aim is to straddle
two segments in the same way the Octavia has successfully managed to slot
itself in between the upper mid-size (C) and luxury (D) segments.
Skoda's
designers haven't done a convincing job of differentiating the Superb
from the older and more established Passat, from which it draws heavily.
The looks are unquestionably similar and in India, where anything German
carries a premium, is all the better for it. The Skoda family face is
evident only in the front where the new Czech saloon receives a chromed
grille, different bonnet and distinctive trapezoidal-shaped headlamps.
Like the Passat, the Superb's understated looks may not be distinctive
enough for Indian tastes. Going by the response to the Sonata's flashy
looks, the Superb's styling may not appeal to a large chunk of luxury
car buyers. Yet, the Superb conveys a sense of robustness, its large size
and wheelbase accentuated by the extremely large rear doors.
|