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| Audi A8L 4.2 QUATTRE - Introduction | |||||||||||
If you haven’t heard of the A8, you’ve missed a lot. It’s handsome, high-tech, very well built and exceedingly luxurious. It’s available here with a superb V8 engine, brought to square up to the Merc S-class. The best car in the world? We find out. “With its high-tech aluminium body and muscular V8, the A8 is a devastating performer.”
W hat a way to start an innings. In what is known
in the industry as a ‘top-down’ strategy, Audi has put
its best foot forward and launched its flagship model, the A8L. This
takes the company within striking distance of rival Mercedes-Benz
in the top end of the market, and shows Indian customers that it possesses
the hardware necessary to take on even the best. It won't be easy
for Audi, though. Up against the world's strongest car brand, Audi
has chosen to give itself a competitive advantage by giving Indian
customers a car that is one rung up on the limo ladder. The 4.2-litre
V8-powered A8L will go up against the Merc S350 L, also a long-wheelbase
version, but powered by a smaller V6 motor. This, Audi believes, will
give customers something extra in comparison to the S-class. |
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