Mumbai: Close on the heels of overtaking Mercedes Benz as the second largest premium car maker in the country, Audi India, the Volkswagen Group owned premium car player has launched the next generation A4 in India, a good two months ahead of its schedule to build the market share.
In its 8th generation, the new A4 is priced at Rs 27.33 lakh to Rs 38 lakh ex-showroom Maharashtra and comes at Rs 60,000 lower than the earlier generation. The company claims the new A4 offers 10-25% better fuel efficiency across the range than its earlier generation model and continues to offer bigger interior space, with the longest wheel base in its category.
"We are already the segment leader with the A4. Thanks to the outstanding sales performance in the first quarter of 2012 of its predecessor encouraged us to pre-pone the launch of the new Audi A4. The launch of the A4 and with the upcoming Q3 in June, we aim to build our volumes even faster and work towards our aim of achieving number one position in the next few years,"" said Michael Perschke, Head, Audi India.
The 1.8 litre TFSI is priced at Rs 27.33 lakh, 2.0 litre TDI version is priced Rs 29.38 lakh and the 3.0 litre TDI is priced at Rs 38 lakh onwards - all ex-showroom Maharashtra
In the first four months of 2012, Audi sold 2,831 cars, with A4 making up for more than 850 units and with the new generation model, Audi is aiming build on its numbers. Audi is aiming to close the year 2012 with 8,000 units and Perschke is confident of doubling the numbers by 2015 to over 16,000 to 20,000 units annually with the Q3 and the planned launch of A3 in India.
The Indian premium and luxury car maker is growing at CAGR of 30-40% and stood at 23,000 units in 2011 and is expected touch 30,000 to 31,000 units by the end of 2012. in 2011, BMW was the number one player in the country with sales of over 9,400 cars, followed by Mercedes Benz at 7,430 units and Audi at 5,511 units occupying number three position
But Audi overtook Mercedes Benz in the first quarter of 2012. According to reports, Mercedes Benz sold 2,130 units in the first quarter of 2012 against 2,269 units sold by Audi. BMW stayed in the lead, selling 2,369 vehicles in January-March 2012.
In the month of April also, the company continued its impressive run by selling 562 cars, which is 50% higher than April 2011.
Audi is also planning to set up a second assembly line for Q3 and Q7 at the Aurangabad plant, which will help the company arrest high import duty in India compete aggressively on the price.
Audi recently inaugurated a dealership in Coimbatore and it aims to go deeper into tier I and tier II cities with 25 outlets planned by end of 2012.
Source : Economic Times