The
OVERDRIVE Awards, India’s most coveted and prestigious awards for
automotive excellence were announced at a glittering ceremony attended
by the leaders of the automotive industry. The awards are instituted to
recognize and honor excellence in the automotive field.
The Skoda Superb won the Car of the Year Award, while the Discover from
Bajaj Auto was declared as the Bike of the Year. The Chevrolet Tavera
from General Motorswon the Award for the Best Utility Vehicle of the Year.
The Awards ceremony was well attended with a mix of stalwarts from automotive
industry, and corporate bigwigs from Delhi.
Mr. Prakash Iyer, Managing Director, Infomedia India Ltd., Stated, “.
India has witnessed astonishing growth in the field of Research &
Development, Style & Design and sales in the automobile industry.
We see auto manufacturers dedicating more time to raise the bar to present
more stylish, sturdy & fuel-efficient machines. I am confident that
this award is a positive reinforcement to their efforts and we will definitely
see more such good work from the Indian manufacturers.”
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The judging process consists of a briefing, where all the judges are provided
information on all the nominated vehicles. The vehicles then are made
available to the jury to drive and score. The process is modeled on the
'European Car of the year' judging, and is validated by Mr. Ray Hutton,
International Correspondent of OVERDRIVE magazine and Chairman of the
jury for the European Car of the Year and Mr. Adil Jal Darukhanawala,
Editor, OVERDRIVE.
The OVERDRIVE Awards are the definitive Automotive awards, as these are
the only awards, which are backed by three apex industry bodies, CII,
SIAM and ACMA and the judging process is validated by PriceWaterhouseCoopers.
The jury comprises eminent personalities and experts from the automotive
world, keeping the Awards neutral and unbiased.
Manufacturers winning awards in various categories extensively use the
award in their advertising campaigns. Past winners have included Ford
Mondeo, Maruti Alto, Bajaj Pulsar and Toyota Qualis.
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