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Sonata does away with current model’s swoopy, curvy look. |
What happens when you mate the new Audi A6 with an Accord? You get the
spanking new Hyundai Sonata, one that the company has specifically built
to target the Honda Accord and Toyota Camry. But how good will the new
car be? Now, we know what you're thinking. But hang on a teensie-weensie
bit and make it to the end of the page before you write off the Korean's
chances.
For starters, the look is all-new. Gone is the swoopy, curvy Jaguar look.
The Sonata is now suave, sophisticated and minimalist, a look which is
sure to appeal to a wider audience. Hyundai's Euro-centric Getz received
a positive reaction in a number of markets around the world, and the similarly
European-looking new NF Sonata is the result. The stern-looking headlights
are straight out of the new Audi A6, the lines are generally clean with
very few styling inputs or outlandish flourishes, so common on recent
Hyundais.
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| New
Sonata’s rear quite similar to the Accord while headlights
are inspired by new Audi A6. |
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A simple version of Hyundai's grille, a minimalist chin and a sculpted
bonnet all go some way towards making this car look relatively anonymous
but very digestible. The rear door has a little bit of Camry in it, the
alloys look as if they are off a Honda and from the rear, you could be
following an Accord. But its looks will not offend anyone, and that is
exactly what Hyundai wants. Larger all-round, the new Sonata is 55mm longer,
10mm wider and 55mm taller than the current model, and this will mean
the car will be roomier on the inside, as well. Also invisible in the
pictures of this fifth-generation Sonata is the big step up in quality,
intended to tempt buyers away from rival models.
The interiors, not yet revealed, are touted as being really special too.
Power will come via two new 2.0 and 2.4-litre engines, developed with
Mitsubishi and DaimlerChrysler, as well as Hyundai's 2.7-litre V6. In
a reversal of roles, both DC and Mitsubishi will pay Hyundai royalties
of approximately US$ 57 million when they use these two four-cylinder
motors in products of their own. Known as the ‘Theta’ engine,
this motor comes with advances such as variable valve-timing, balancer
shafts and a metal chain-based timing belt.
Internationally, Hyundai hasn't launched a new car in over two years and
as a result the new Sonata will be crucial. The car will be built at a
spanking new plant in Alabama, USA, as well as elsewhere. Hyundai Motor
vice-chairman Kim Dong-Jin said: "We have put every effort and energy
for three years into producing this model, and we expect to sell more
than 300,000 annually.” The bullish thrust into the US market is
due to Hyundai's recent success in JD Power USA's Quality and APEAL studies.
They ranked alongside Honda, with Toyota a single point ahead! With profits
21 percent up from last year, Hyundai now wants to leapfrog PSA Peugeot-Citroen
and take the world's fifth-largest car-maker head on — none other
than Volkswagen.
Looks like this Sonata will really push its rivals — let's hope
the right-hand drive
version makes it here soon.