 OPEL
CORSA ELITE 1.4
PRICE Rs 5.39 lakh
(Ex-showroom Delhi)
ON SALE Now
IN
THE SEASON of comebacks (Aamir Khan’s new movie after four years
and Amitabh Bachchan’s KBC return), how could a car manufacturer
be left behind?
General Motors India has re-launched the special edition Opel Corsa 1.4-litre
Elite. Company sources say that the fully-loaded Corsa Elite is back on
popular demand, and only a total of 220 cars will be available.
The Corsa Elite’s interiors sport a mixture of beige and black.
Faux deep burl wood trim inserts that cover most of the centre console’s
panel and the instrument cluster complement the beige leather seats. The
three-spoke steering wheel comes wrapped in leather, and offers a meaty
grip.
A useful feature is the triple information display (TID) which displays
outside temperature as well as the time and date. And aluminium pedals
come standard. We, however, found a glaring omission in equipment levels.
The absence of a music system as part of the original equipment is a major
disappointment.
The Elite comes with a chrome-tipped exhaust and 14-inch alloy wheels,
though they don’t help much in visibly differentiating the car from
other Corsas on the road.
The Corsa’s market share has been dwindling in the face of more
modern competition. By launching a special edition, GM has ensured that
some hype is created around the product, which might translate into sales.
This special edition could however be the swansong for the Corsa before
it is replaced by the Chevrolet Aveo.
Priced at an ex-showroom (Delhi) price of Rs 5.39 lakh, it is targeted
at the exclusivity-seeking customer. May we add a corollary to that —
what if GM decides to re-launch another Elite edition in the future. What
exclusivity?
|
September 2005
OPEL
CORSA ELITE 1.4