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CONSUMER DEALS & DISCOUNTS
 
IN THE MARKETPLACE
Trading places — price cuts replace discounts
The festive season is about to begin which means it’s the best time for dealers to recover the discounts they have been giving out over the past three months.
Although discounts have been scaled down, dealers are still offering special goodies. Ford India has played it smart by slashing the prices of the Ikon by around Rs 23,000 and giving a mere Rs 5,000 as cash discount. This strategy has helped the company lower the discount levels that were on offer earlier. Skoda dealers have also reduced cash discounts and are selling the Octavia purely on its merits.
Diwali would be the best time to buy a vehicle as buyers could expect great finance schemes as well as some discounts.
And, with a number of exciting new cars expected to flood the market in the near future, decide what you wish to buy now.

Caption:
Festive offers and price cuts mean win-win situation for buyers.

Prices we have seen
we had crowned the Fiat Adventure, which came with a Rs 1.5 lakh cash discount, as the ‘Deal of the Month’ in the January 2004 issue.
Some Fiat dealers who still have an Adventure or two left in stock, are trying to give the car away for less. A dealer outfit in Pune sold a petrol variant of the station-wagon for around Rs 6.75 lakh inclusive of insurance and registration. What’s more, the dealer also offered a DVD player with a roof-mounted LCD screen free of cost. That’s value for sure.

DEAL OF THE MONTH

Mitsubishi Lancer LX Liquid Range

base variants are normally the best-sellers of the range, thanks to their low price and some value-added features. Ditto with the Mitsubishi Lancer LX which comes with a few more goodies than usual.
Hindustan Motors has introduced a new line-up of LX variants calling it the ‘Liquid Range’. The name reflects the grade of paint that the variant comes coated with. ‘Liquid’ paint gives better finish and gloss to the metal surface on which it is coated and also reduces maintenance.
The LX is offered in five colours — Liquid Black, Liquid Blue, Liquid Green, Liquid Red and Liquid Yellow. The Lancer LX also comes with the inevitable rear spoiler and body-coloured wheel rims fitted with black hub-caps bearing the Mitsubishi logo. The integral headlamp units are borrowed from the LE (1.8 Invex) and the car’s body comes with ‘Liquid Range’ decals.
On the inside the LX offers attractive, new fabric upholstery with matching door
trim and sporty brush-aluminium accelerator, brake and clutch pedals. At a premium of Rs 10,000 over the ex-showroom price of the regular LX, HM hopes to lure young and enthusiastic cars buyers towards the flashy ‘Liquid Range’ Lancer.

SIDELIGHTS
HONDA-SIEL has increased its plant’s production capacity by 10,000 units. This is expected to bring down the delivery period for the City. The waiting period for the car is currently three months, especially for the CVT variant, which is pulling in more customers.

THE new chevy Forester, based on its 2005 Subaru kin, is out with new fabric upholstery, sporty instrument cluster, new leather gear lever knob and a starter interlock system with a Rs 25,000 hike in its sticker price. GMI dealers have already started accepting bookings.

HYUNDAI has introduced a new variant of the Accent, dubbed GLE. The new base variant costs Rs 5.30 lakh (ex-showroom, Mumbai) with similar features to the GVS. The GLE is expected to get the numbers in. Bookings have already begun.

Honda City Chevy Forester Accent GLE
 
Source October 2004   
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